We shop your showroom, your internet leads, and your phones the way a real customer experiences them — then hand you the timestamps. Twenty years in variable operations. Still in a store today.
Not because you aren't paying attention — because nobody inside a dealership can. Your people know when a manager is listening. Your CRM records what was entered, not what happened. And the moments that actually cost you deals happen when no one is standing there.
Nobody tracks how many minutes a customer sits alone while your salesperson is at the tower. It is routinely over thirty.
Your CRM says the lead was worked. It does not tell you the day your team quit trying. For most stores that's day three.
The appointment gets asked for once, vaguely, and never confirmed. Then it doesn't show, and nobody knows why.
Every one runs a full 30 days — because the deal almost never dies on the first contact. It dies in the silence afterward.
We walk in as a real buyer and go the whole way: greeting, discovery, walkaround, demo, the desk, figures, trade — and we negotiate.
We stop at the credit application. Scored on 20 points with a clock running on every step, including the total minutes our shopper sat alone at your desk.
Three internet leads, submitted at three different times. Then we go completely silent. No answered calls, no replies, on purpose.
Because the question isn't how good the first email was. It's how many times your team tries before they give up — and the exact day they quit.
Three unannounced calls on different days and shifts, scored against a 12-point standard: control, trade, timeframe, a specific appointment ask, the second ask after the first no.
And whether the confirmation you promised was ever actually sent. Most stores score 4 or 5 out of 12.
A phone shop can be staffed by a contractor with a checklist. Sitting at your desk, working a trade, negotiating price, and knowing what should have happened at every step takes somebody who has actually done the job.
Where we stop. We negotiate price, payment and terms as far as your team will take us — and we walk the moment a credit application or a social security number becomes the condition of going further. We never falsify an application, never sign anything, and never take a vehicle off your lot. That is exactly as far as most real first visits get anyway.
Twenty years in automotive variable operations, sales management, and business development — across multiple large dealer groups, plus automotive vendor consulting and SaaS sales.
Trained and certified by Proactive Dealer Solutions, the training organization behind the majority of the country's largest auto groups — and I sold for them too.
And I'm still working the variable side of a dealership today. Not a consultant who left the business a decade ago and reads about it now. I know what your store is dealing with this month, what the manufacturer is pushing, and what a real objection sounds like — because I heard one this week.
Jeff Schaeffer · Whitehall, PA · serving dealerships across the Lehigh Valley and eastern Pennsylvania
| One-Time Audit | What's included | Price |
|---|---|---|
| The Phone-Up Audit | 3 inbound sales calls · 12-point scoring · 30-day follow-up log | $295 |
| The Lead Cycle Audit | 3 internet leads · 30-day persistence tracking · full touch log and quit date | $395 |
| The Showroom Audit | 1 full front-to-back visit · 20-point scorecard with timings · 30-day follow-up log | $595 |
| The Full Deal CycleBest value — save $290 | All three audits in the same 30-day window, plus a live findings presentation to your management team | $995 |
| Monthly Program | What's included | Monthly |
|---|---|---|
| One Channel | Any single audit, run fresh every month | $395/mo |
| Two Channels | Any two audits, rotating monthly | $650/mo |
| Full Cycle MonthlyOur core program | All three every month · monthly management review · one live coaching session on what the audits actually found | $795/mo |
| Reputation ManagementAdd to any program | Google, DealerRater, Cars.com and Facebook monitored and answered · the monthly Correlation Report mapping audit scores against review sentiment | +$495/mo |
Industry front-and-back gross is running about $3,600 on a new unit — $1,840 in vehicle gross plus $1,769 in F&I (Presidio-NCM, Q2 2026). We're not asking you to believe we'll double your store. We're asking whether you think we can find you three deals in twelve months. If the answer is no, we shouldn't be working together — and we'll tell you that ourselves.
Pennsylvania is an all-party consent state, and we take that seriously. Cold shops are scored from live notes and never recorded.
For clients, there are two lawful paths: written authorization in your service agreement, or — usually simpler — we score your own call recordings, which you already capture and already own. Most stores are recording every call and simply never scoring them.
No. Nothing we hand you names an individual employee unless you specifically ask for it. We are documenting a process, and your people didn't design the process.
The stores that get the most out of this share the findings with the team openly and coach to them. The ones that use it to discipline somebody get one good month and then a staff that games the shop.
We shop on weekdays, not Saturdays. We go all the way through the numbers because that's where everything worth knowing happens — how long you sat alone, how many trips to the tower, whether a manager ever came over, whether anyone chased you when you stood up.
We never falsify a credit application, never provide a false social security number, never sign a purchase agreement, and never take a vehicle off your lot.
A written report with every timestamp, screenshot, and score. Rep-by-rep results if you want them. And on the Full Deal Cycle, a live 60-minute findings presentation to you and your managers — because a report that gets emailed is a report that gets ignored.
We'll show you exactly what came back — how fast, how many attempts, and what your team actually said. One page. No cost, no call, nothing to sign.
We'll never contact your staff or tell anyone at your store we're looking.